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Browns Fashion - Hiandra Martinez

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James & James

James & James is the directing duo consisting of James Coyle and Jamie McCormack.

Having first worked together in 2012 they set up as James and James in late 2015, with a developing focus on commercial style documentaries, and documentary style commercials.

They have different backgrounds. James Coyle is a film maker born and bred. He’s been making films since he was a teenager back in Omagh and developed his unique style as a pro skateboarder creating skate videos. He has developed into a very skilled Director, DoP and Editor. He has a very astute eye and oversees the quality of all our output - something he’s done successfully so far for the likes of Dazed, Nowness, The National Theatre, Nike, BT, Zara and Browns Fashion.

Jamie McCormack got his break as a researcher on the Channel 4 Documentary, Teen Undertaker, which aired on Channel 4 in 2010, after which he proceeded to work on further projects for the likes of the BBC, C4 and Channel 5 before becoming a full time producer of short form content. In this role he continued to develop the writing and directing side and since the inception of James & James has become fully versed in the directing art: managing shoots and ensuring the initial vision is realised in the final output.

Their skills are very complementary. Between them they cover varied aspects that are very important on shoots: clear communication, visuals, vision, writing, story, overall edit perspective and a shared critical eye.

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