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Will Riddell

Will often struggles to say the word director. He is simply excited by telling compelling stories and is drawn to the almost un-directed quirks of human behaviours. He has established a bold and vibrant style in his work that plays to the strengths of the creative itself and so, whether filming comedy or documentary Will identifies the route of the story and brings it to the forefront of the film with confident and cinematic styles.

Coming from a production background Will understands what goes into filmmaking on many levels. Starting in-house at Independent and the former Bare Films Will learnt to edit, write treatments and assist in production. He picked up a camera and began shooting BTS on commercials, soon focussing on this small unit directing full time. He established his filmmaking style at agency 1000heads where he soon became the agencies sole director across their entire portfolio of clients. Once moving into the role of head of production at the agency he soon realised he’d be a backbencher when it came to filmmaking and instead his time would be spent on account management. This would not do. And so Will left to set up Riddell Films ltd where he now works as a freelance commercial and content director.

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